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SEO Tip: Use The Alt Attribute

Posted on March 9, 2009
Filed Under SEO, seo tips |

One of the ways to get better search engine results is the usage of the alt attribute on your image tag (img tag).  This basically shows the text you type in that appears when your mouse rests over an image that you have inserted into your post.

The purpose of this alt attribute is to show to the reader what an image is about when and if  the browser has difficulty displaying the image on the page loaded.

You have to ensure that the alt text you type in is short and relevant to the context of your post. 
Relevancy: Thus you do not want to put an image of a bank building and describe it as a weapon when you are writing a post on greening the environment, unless for some odd and unfathomable reason you feel that all the three are related and relevant.

Shortness of text: too short is confusing.  Too long is too long. For example, in a blog about face fillers, the alt text you type into an image could be:

face - too short
wrinkles on face - relevant and just nice
wrinkles on the face which will appear with time and sun exposure and make you feel and look even older unless you care to do something about it like having a juvaderm face filler as detailed in juvadermguide.com - a way bit too long.

Adding alt text is a simple effort.  Simply use the alt attribute on your image:

<img src=”image.gif” alt=”latisse longer eyelashes” />

for example, if you are inserting an image for a post or blog about creating longer eyelashes.
If you have relevant, brief, concise and clear alt text, that may help your search engine rankings, as the images on your page promote and enhance your keywords.

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