Is Your Website Ready For Traffic?

Posted on June 18, 2008
Filed Under advertisements, domains, general, traffic |

Many people want to perfect their website before they start promoting them via sales and advertising campaigns and traffic driving strategies. The awful truth is, websites will never be ready and perfect. As traffic starts coming in, there will always be some tweaking to do, some shuffling and reshuffling of the type, size and positioning of ads, for example. Over time, one will begin to see what strategy works to attract more traffic, what induces traffic to stay on, what induces traffic to click on particular ads and what causes traffic to visit again.

Repeat visitors are very important. It is only with repeat visitors that the traffic has any chance of organic consistent growth, as with any business, whether online or the brick and mortar type.

Quick Points to note:

1. Your Website
- Your url/domain name. Is it appropriate to the type of online business you are in? For example, www.dirtypictures.com may not be the best name to use if you are selling religious artefacts.

- Colors: Are the colors of your website soothing or jarring to the eyes?

- Layout: General Layout should allow easy finding of articles and archives

- Complicated website: The more complicated the website, the slower it will load. Readers, unless they are very interested in what you have to say, do not want to wait, and will navigate to other websites if yours takes more than a few seconds to load.

2. Your Content
- Is the content of your posts appropriate to your business? Often we run out of things to write about, and we wish we could just stuff in whatever we can lay our hands on.

- Attention Grabbing Headlines. The title of your posts should grab your reader’s attention. A couple of exclamation marks do no harm. “Virgin Kidnapped By Aliens!” probably draws more attention than “Teenager runs away with boyfriend”.

- Too many words? Long and wordy passages make for heavy eyelids. Have less words, unless you are writing a thesis. Break up your sentences into paragraphs for easier reading.

- Pictures? Nothing like some nice pics to relieve the monotony of reading a post.

- Is there a call to action? That is what you want in the first place - to galvanize your reader to act, whether it be to buy a product or to join a mailing list.

3. Your Advertisements
You want to make money through your website. Advertisements are therefore essential to your business. Unless your content is an ad in itself and you do not want other, distracting ads.

- Positioning of Ads. The best positions are apparently above the fold.

- Size of Ads. Obviously, the bigger, the more visible.

- Color scheme - stand out or blend in? Opinions vary here. Some people feel that if the ad does not stand out, it does not get noticed, which defeats the purpose of having it in the first place. On the other hand, others feel that if one blends the color of the ad with the rest of the post, the reader cannot but help read it because he assumes that what he is reading is part of the post.

- Type of Ads - are they appropriate to the topic? Ads for things unrelated to the topic of the blog are not often noticed or appreciated by the reader.

A perfect website is thus not necessary to begin business, but it is often the case that as one goes along, changes will need to be made to suit changing conditions and perceptions.

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Comments

One Response to “Is Your Website Ready For Traffic?”

mary on June 27th, 2008 7:20 pm

Good point! =)

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